Weird targeting strategies for a dog shelter

This postcard is being given for free these days in clubs and discos all over Poland - the question is...why?

"Not every doggy is merry at christmas"

It's hard to understand what's the message of this postcard without explanation, but this is also one of the reasons why it's created this way - it's so obscure that it stimulates who receives it to read it carefully and try to understand its meaning.

Which, of course, is a reminder of the fact that christmas and the cold season have almost arrived and many dogs are in the streets...that's why you should support your local dog shelter with a donation.

The theme of the postcard is definitely in line with the audience of discos and clubs and its kinky bature obviously helps spreading word of mouth and buzz - with full benefits for the dogs!