Sperm donation - invasive campaign!

Here's an intrusive way of generating engagement to the readers of a magazine - introducing...the "Don't waste your sperm" campaign!

Just ofr once, the monthly issue of the men oriented magazine FHM was sent with two particular pages...in an effort to get the attention of the reader, the magazine had in fact "hidden them", since the 2 pages were literally glued together.

Upon finding these two pages like this, the reader gets curios and opens them...only to find an invitation of using in a better way (...than a magazine full of women) their sperm: donating it in a fertility clinic!

It's probably not necessary to explain why this specific campaign was realized with the "glued together" pages - compliments to this funny, clever and coherent marketing idea (even if it's...a bit disgusting)!

Weird targeting strategies for a dog shelter

This postcard is being given for free these days in clubs and discos all over Poland - the question is...why?

"Not every doggy is merry at christmas"

It's hard to understand what's the message of this postcard without explanation, but this is also one of the reasons why it's created this way - it's so obscure that it stimulates who receives it to read it carefully and try to understand its meaning.

Which, of course, is a reminder of the fact that christmas and the cold season have almost arrived and many dogs are in the streets...that's why you should support your local dog shelter with a donation.

The theme of the postcard is definitely in line with the audience of discos and clubs and its kinky bature obviously helps spreading word of mouth and buzz - with full benefits for the dogs!

The viral legacy of Old Spice continues

One of the greatest accomplishment that a viral marketing campaign can hope to obtain is to start a chain of imitators - the point of reference of the current generation of viral videos is obviously the "Old Spice" commercial (here's the original videos and here's the case study of its success), and here's a new example of "inspired to" video...this time with a feminine take at it!

The (sexist) opposite of the macho-man dream of the original

It's basically a "win-win" strategy: the imitation gets an easy boost in popularity thanks to the fame of the original, which in return keeps being talked about even long after its lifespan

Aubade lingerie - public fantasy

A new take of the already unconventioal "teasing" marketing strategy - a genious agency broght everyman fantasy into the streets of Paris with a perfect mixture of ambient marketing (using the "world" as a media) and OutOfPlace marketing (temporary and unexpected installations).

4 times a day, from a crowded shopping street, it's possible to admire a young lady silhouette dancing and teasing the strangers from behind the curtains - but what for?



...obviously, to gain low cost attention (and media exposure)...until the time when the curtains are pulled and the website is revealed, in front of an entertained crowd - word of mouth and buzz are sure to follow!

It's a boy!

Funny card created by a communication agency as a promo...the perfect gift to celebrate the birth of a little boy!

WIth literally no investment, this is a perfect way for an agency to make the potential clients understand that, once again, what counts is creativity.