Best beer AD in the world - Guiness "Share"

Another fine example of "we didn't know the video leaked on youtube...it was just a rejected concept!" (that casually happens to get the brand a rocket boost in terms of awareness)

Cool illustrations for Adam Extra Long Condoms

 

Funny pictures used to promote Adam's extra long condoms...in which the product doesn't even need to appear

Mow the Lawn - Wilkinson

An over the top (and hysterical) musical number to promote a Wilkinson shaver...based on a play on word that's just TOO easy to understand!

Cucumber Abuse: an ethic problem (that CAN be solved)!

Yet another "fruit" campaign, in which a poor (?) cucumber runs away from a life of slavery, lived by millions of other vegetables - at the end of the advertising the audience is told that they can do their part to help...by going to Sara's Secret Sexy Shop.

Babysitting in a better world - Chè Magazine

An original take on the predictable "sexy babysitter" sketch for Chè (a men magazine) - "behave now...no complaints"

HIV Awareness Campaign - giant condom

When the objective is to draw as much attention and interest as possible on an initiative, one have to say that putting 50 naked boys and girls into a giant condom definitely gets the job done.

This installation was realized in Tel Aviv with the aid of Durex, and was meant to create HIV awareness and promoting safe sex - the event was broadcasted exstensively the days after its realization, with more than 40 journalists reporting the news.

How ideas are born (according to FIAT)

FIAT takes the concept of Brainstorming to a brand new level in this funny commercial - a level probably deemed inappropriate for the Italian market

Fruit flavored Condom: sometimes they're just TOO tasty

"Tastes like real fruit"...for good and for worse!

Viagra Party Blower

A clever and ironic piece of merchandise made for the 11th anniversary of the famous blue pill

The Axe effect in Discos

An interesting campaign promoted by AXE in some Discos: pretty girls working for the brand distributed a special glass, filled with a red cocktail - the graphic on it represented the much hyped "Axe Effect"...or more simply, just a hot girl that gets progressively undressed the more you drink!


Other than amusing and creating buzz in the Discos, with this creative idea the brand made sure that almost everybody took their glass at home...their AXE-THEMED glass, to be more precise

Get her back - beat the fruits!

A fresh take on the classic "MY HUSBAND!!!!" situation - weird advertising (publicizing a sex ring) that incites men to win their women back from an unusal adversary!








Davide

Anti-smoke campaign: Tobacco's slave

French social campaign based on a literal depiction of the title's play on word


And as usual, the scandal leades to the debate (as planned!)

The educational corner: Sexy CPR Viral

(Made for Forthnight Lingerie)

Sex Marketing Story - the Puma controversy, 2003

This explicit campaign wasn't created by a porn-related brand, but from the innocent sportswear company PUMA...or was it?


The brand claimed that this campaign was not supposed to be seen by anybody, since these images were merely a concept test - still, it's more likely that PUMA was simply ahead of its time and understood far too well the (now common) "leaked information" tool to create buzz and scandal - in fact, PUMA's sales performed very, very well in the aftermath!

Assvertising evolved: enter the SPANKvertising!

A new form of advertising, very heavy on engagement, was tested in Netherlands - the natural evolution of ASSvertising, the "SPANKvertising"

Dutch pornstar Sofia Valentine walks among the guests of fetish/SM parties..."armed" with a spanking paddle - you can see from the picture what's its pourpose!


(The message reads "MASSAD, the SM Magazine", a popular fetish magazine in Netherlands)