Sex Marketing

Here's a cool  campaign from the market's best, Durex - a dedicated website, with all the expected social media integration, for those who want to partecipate in an artistic contest...to design the new durex box

The aims of the iniative are many: engagement, trough an explicit call to action and the social media; making the brand positioning even "younger" than it currently is; a bit of buzz and awareness on the web (the famous 15 minutes of celebrity) 

Participants and visitors as well are asked to vote, share and, potentially, win something concrete along with some recognition - in conclusion, a curious marketing mix made of social media, contests, merchandising that's sure to work...because, who wouldn't want to "see you design in bedrooms worldwide"?