Nice webAd for the NON-STOP Control's condoms: the video, full of actors and production value, it's structured to both get the viewer attention quickly (the explicit sex scene at the beginning) and to instill curiosity ("why the orchestra scenes?"), so that the vision actually continues until the end.
...because then, there's the stroke of genious of the gran finale, where the two stories tie together in a funny and unexpected way - the crescendo of both scenes and the coherence of the "story"' with the condom actual name guarantee memorability in the consumer mind
There's nothing more conventional than using sex in advertising to draw the consumer's attention - it always worked, and it always will.
Still, as you're about to discover on this container of unusual sex-themed advertising, it doesn't mean that it can't be more than unconventional with the proper creative effort - especially when the goal is to shock, create buzz and fuel controversy. And, obviously...to sell.
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