Beautiful women - live from your office!

Funny and original promo for FHM, a men's magazine that isn't ashamed to admit that it's basically all about the women - but it knows that you can't bring it to your workplace...

So what? In this genious piece of advertising, the actual FHM promo can only be seen by tilting back the monitor of your pc...

...which means that anybody else (your boss, or anybody looking at you from the shoulder) will just see the boring graphs!



The video is clearly a viral sensation, and the fact that it's completely in German (it's for FHM Germany) could probably (and paradoxally) help its spreading acorss the net, thanks to the "see if you can see it" effect that will accompaign every foreign forward

Expect to see imitators of this technique in the near future!

A different kind of wallpaper

The portuguese AXE website is currently experimenting a new way to keep their homepage's visitors engaged and to actively incite them to explore it - the latter being definitely not an easy task in our times.

The wallpaper is made (in flash) to lool like a beautiful woman - all the content is spread (almost hidden, actually) troughout the page, on various spot of the body.

The interesting part of this original website is that the wallpaper is a 1:1 photo of the model: no matter where you reach the page from, no matter how big or small your screen is, you're looking at a real life size model...that's why you have to navigate actively the page if you want to expose her from head to toes!

 http://www.axe.pt

The peculiarity of this initiative, and the navigation related engagement, both assure that a given visitor spends more time on the website, with the ovious advantages related to the AXE brand awareness (and with limitless buzz possibilities)

Long (too long) pleasure

The message in these funny pieces of advertising is simple: you'll last so long that you'll eventually get bored...and then it's up to you to find a way to pass the time!

This is one of the most used way to promote long lasting condoms - other funny examples of the "exaggeration" trope can be found here!

AXE: keeping in line with the current positioning

A quick search on youtube for "AXE" (or Lynx) products will inevitably lead to a world of macho-man positioned ADs, which in their own way have become a sort of "cult" during the years.

This is the last installment, set in a pseudo-italian-stereotypical city:



The brand must be praised for its "integrity" during the years or what regards the message given, which in the last decade helped creating a neverending buzz everytime a new AD came out and hordes of imitators!

A bunch of graphical ADs

Not all the sex themed advertising has to be unconventional: here are some fine examples of marketing (mostly, communication in this case) creativity used to create simple illustrations

Chilero sauce: sexy fairy tales - "Life: sometimes sweet, sometimes not"

Suzette -oh blog: promotional pics

 "My tongue is much to precious to be used for talking"

"This city is full of dangerous abysses. Including mine"