Sometimes, the difference between soft core porn and clever sexy advertising is very, very thin - and more than often, it has to be so, if an AD wants to be remembered by the consumer
There's nothing more conventional than using sex in advertising to draw the consumer's attention - it always worked, and it always will.
Still, as you're about to discover on this container of unusual sex-themed advertising, it doesn't mean that it can't be more than unconventional with the proper creative effort - especially when the goal is to shock, create buzz and fuel controversy. And, obviously...to sell.
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