There's nothing unconventional about these ADs, apart from being examples of the thousands of non-imaginative and conventional publicity that I have to skip while looking for interesting materials - they surely don't deserve an exclusive article...but they can be here all together at last.
Here are some fine examples of WRONG sex marketing!
Lack of creativity
This is sad: while the Durex ADs have become the reference for all kind of marketing strategy (be it ambient, controversy, viral, literally everything) with their inventive and funny approach to an otherwise risky product...Trojan gives us this: a rollercoaster that says "Orgasm".
"Just put a naked woman in it"
Almost every brand did this at least once - it's far too easy to just put a beautiful\naked girl in a sexual contest to gain attention. Does it work? Yes. Is it funny or inventive? No.
(In this case, the brand is a beauty saloon - payoff, "love what you see")
Poorly realized
Even Durex can get it wrong - if one of your AD is on youtube, even if it's one of the oldest viral-attempt ever, you have to make it look like there are actually some production value behind - unless you want to use the fake amateur video stratagy...but this doesn't seem to be the case. Still, this video is funny and viral-wannabe, but also an example of the fact that ideas sometimes are not enough.
There's nothing more conventional than using sex in advertising to draw the consumer's attention - it always worked, and it always will.
Still, as you're about to discover on this container of unusual sex-themed advertising, it doesn't mean that it can't be more than unconventional with the proper creative effort - especially when the goal is to shock, create buzz and fuel controversy. And, obviously...to sell.
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