Not even the AXE effect is enough

Here's an interesting "homage" to one of the most famous AXE AD ever - this cannot be considered a mere copy, since the product sponsored (a glass shop, Specs) is completely different from the Lynx hygene product.

Probably, after literally years from the first, epic spot, Lynx (owner of te AXE brand) gave its permission to recreate a spoof of the first AD - thanks to the fond memories of the audience (and the "suggested video" function of youtube), both brands will surely benefit from this awareness boost!

The new video, where the women are "a little" more stereotypical than you might remember from the old one:


The legendary old one, perfectly in line with the "Machoman" positioning of Lynx:


In conclusion, this is a clever use of an otherwise old intellectual property from Lynx, and a "safe" attempt to go viral for another brand that never tried!