Things of interest: there's a leading brand for everything

Sex marketing can very well mean sex-themed products: check out below the link for a brand of coloring products for the "lower" hairs of women...take a look at the (onomatopeic) "Glò glò"!

http://www.gloglo.it/

After seeing this, the first consideration to be made is that something like this was meant to be and exist, so this should not come as a surprise...even if personally I didn't realize it until now.

Still, is interesting to see how delicately a product like this can be positioned on the web, in this overly professional way which is probably the only way to publicize something like this to a larger audience - there's definitely a market going on and even this industry has to deal with all the marketing issues of the others, even if in it's own personal niche

Explicit (?) ADs for the malicious people

Here's a couple of funny ADs meant to capture the attention of the viewer and making him ask "did I saw it for real?" - they're probably more on the bad taste side of the marketing spectrum, but that's probably how they were supposed to be positioned to gain some attention

The lollipop breast - definitely not a real AD, but a funny reinvention of the Chupa Chups brand!

"For adults"

 A rare example of controversial advertising from Italy - what's the brand about? Milk, of course (the not-so-famous Zappalà, obviously looking for some buzz)

That's were men underwear come from

Here's one very sexy (and long) commercial showing a dream factory, where men's underwear are created by happy women in lingerie



It's certainly an usual (but extremely eye-catching) way of positioning the brand as a well-manufactured, comfortable product: why showing a man comfortable with his underwear if you can ensure that all the work before was just for that purpouse?

The over-the-top sexism is lowered (...a bit) with the plot twist at the end, but it's still easy to see how this can be seen as controversial...and therefore, talked about MUCH

Living billboard - Man up!

Another cool example of animated billboard - if a man is supposed to be A MAN, what better way to express this than showing the difference in chest hair?

Chill is actually a coffee brand, who spoofs the perfume-guy stereotipe with a billboard that shows a guy with and withour chest hair, with the payoff "MAN UP"

This kind of humorous and well realized animation, placed on an otherwise banal media stereotype is a guaranteed attention getter, but that's not all: by starting from a "safe" spot, this campaigns fully embraces the first principle of unconventional marketing, taking the customer by surprise when his defences ave been lowered by something familiar - kudos, Chill!

Man are easily controlled - "CERTO"

This video campaign is one of the few examples of sexism as seen from the other side - the message is quite simple: your man can do whatever you want if you ask him in the right way...this being, dressing only in HOPE lingerie. And being Gisele Bundchen.

Is quite obvious why the campaign appeals to both males and females - the tone is funny, the testimonial is world famous, the brand is visible and the message is easily reminded!

Some kinky ads for appareal brands

Sometimes, you just don't have a particulary good idea for your ad campaign, but you perfectly know that a bit of sex here and there can't hurt...and it will catch the attention of the viewer.

These ads are not really inventive but they have that minimum of controversy in them that will at least guarantee a bit of spotlight here on sex-marketing

Awesome Rags - another Kamasutra spoof

American Appareal - a bit more explicit, and at least the product is perfectly visible

AXE Strip Toilette

"El dia del novio" is the equivalent of the European and American "St. Valentines Day", where couples celebrates...being a couple, usually by going our for dinner to start up the night.

But this hilarious campaign thinks differently: it thinks that "el dia del novio" is the one day in which you realize you want to be with ALL women: so what can AXE do for you?

THIS.

Controversial. Fun. Potentially viral. This campaign has it all, even if the guys who took part in it are probably now wandering the earth alone, but still...best event marketing campaign ever, well done AXE! 

Sexy animals for a juice

An advertising campaign can be kinky but coherent with the message\product...other times, it can be VERY kinky and still not having anything in common with the message\product!

Otherwise, how can this can be explained? Surely the payoff "DISCOVER AFRICA'S SPICIEST SECRETS" might not be a sufficient reason...at least, brand awareness (in either a good or a bad way), should be ensured

Pedal 4 the strip

Here's a video for a campaign that cleverly mixes sex, fitness and live engagement - a technological yet simple installation in the center of a french plaza invited womens to pedal on some cyclettes: the more they used them, the more a led animation on a palace would go on...see for yourself what the animation was!



The initiative was a success: loads of curios bystanders stopped there to see what was happening, and many more had a chance to see this on the internet once it went viral - the brand was not only highly exposed, but also associated with a funny campaign with an "wellness" message hidden in plain sight!

Bras of nightmares

Halloween-themed campaign for fitting lingerie, who assigns a (quite fitting) name for some well known bra problems! The timing of the campaign is pretty spot, and the irony of it actually overweights the potential critics of the campaign bad taste!

THE QUADRABOOB

THE SAGGING

THE SHELF

The message is perfectly coherent with the service offered: tailored bras!