Sunday, July 31, 2011
Yet another cool AXE commercial
AXE (Lynx) and its over-sexist provides so much material for this blog that an AXE specific tag had to be included (try it) - here's another video that positions itself just like all the others, in an excellent example of continuity which is probably the only reason why the brand is allowed to do this over-the-top virals!
The SEXY FINGER initiative
Cool visual AD to "stimulate" the awareness on HIV test - the picture shows the many possible use in sex that can be done with a finger...
...and questions the viewer to go the extra mile and do something exactly as simple, like taking an HIV test! Take also a look at the ultra-stylish website of the initiative, clearly aimed to the younger audience, both in message and in communication materials - well done!
Sexy Finger Initiative
...and questions the viewer to go the extra mile and do something exactly as simple, like taking an HIV test! Take also a look at the ultra-stylish website of the initiative, clearly aimed to the younger audience, both in message and in communication materials - well done!
This AD is a lie
Stupid or genius? Probably both, certainly original: a quick and funny campaign for Blush underwear, that aims to draw attention to this youtube clip in a "cheaty" way.
In the youtube search engines results (and in all the marketing blog were this AD is exposed), the only image of the video shown is, as usually happen, the exact middle of the video, therefore showing this intriguing...and click-catching shot
In the youtube search engines results (and in all the marketing blog were this AD is exposed), the only image of the video shown is, as usually happen, the exact middle of the video, therefore showing this intriguing...and click-catching shot
The truth of the video is quite different, as you can see for yourself - it's a shame that the campaign message is so uninspired, since the eye-catching idea is so original
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