Say no to fur - Gillette

Here's an aggressive merchandising campaign from Gillette: its "summer initiative" is meant to be a reminder of the...excess fur that more often than not shows up in some..."key areas".

And what better way to highlight these areas than creating a towel with some strategic holes? 

A campaign which will surely work as a reminder, and at the same time, create a good amount of buzz in all the places were the initative took place - and from there, obviously...the web.

AXE: the end of the world is something to hope for

A new Ad for AXE (Lynx, in foreign markets), positioned as all the other AXE commercial, a communication strategy proved to be successfull for the last 10 years

Playing on the viral fad of the end of the world, AXE creates the AXE 2012...cleverly marketing it as "your last AXE": the rest of the ad is exactly what you expect from the brand - lots of beautiful women and a bit of (ironic) sexism

3D sex direct mailing!

Clever initiative by SKY TV, to promote a new 3d functionality...of its "adult" channels: to catch this new arising media marketing opportunity, the following direct mailing was realized

The outside envelope was censored by a pair of jeans...but the genius is inside: a real pair of fabric underwear was interwined with the printed sheet, and to experience the infinite potential of 3D porn, the DM invited who received it to put a conic piece of sheet (also attached!)...inside the underwear

...talk about engagement strategies!