AIDS awareness campaign - past

Another example of sex-based ADs used to spread HIV awareness - like we've already seen in the past on sex-marketing (for example here or here), it looks like that the best strategy to pass the message is to a) scare the viewer b) be remembered by adding some special effects

Each time you sleep with someone you also sleep with his past

WTF ADs - too lazy to investigate (pt.1)

The search for good ideas sometimes leads to pearls like the two videos above, for which I have little to zero background information, like half on the people on the internet...and still, they can be classified as viral phenomena - enjoy!


So senseless that you won't actually be able to stop watching. Also, best soundtrack ever


Yes...it actually says "crusty top".

AXE vs OLD SPICE

Both AXE and Old Spice position themselves as a "brand for real man": the first has been doing it for years with slightly sexist (and for this, memorable) ADs, the second is the brand that best represent the internet potential for Marketing.

The following AD may not be "sexy" but it's fun to see were this little war might lead to - and if you don't understand it, just take a look at the original!

Women are pig...a role reversal campaign

Manwear brand Jack & Jones is definitely confident of the results that wearing the brand can bring to who chooses it - here's a funny, well realized and so-sad-it's-funny viral

The positioning, after years of AXE campaigns, is not very original but the realization certainly is...enjoy!

The coolest business card

Funny idea for a cosmetic surgeon's business card!

This kind of gadget, in addition to giving real and useful contact informations, gives a boost to the brand's memorability and awareness' spread: in fact, a business card like this, instead of being thown away like the rest, it's not only kept but it will be most likely shown to other people!

You won't believe this AD actually exist

The following video is a very brave AD that takes the buzz marketing approach to the extreme: if this actually works out (and it looks like it will...almost 2 millions views on Youtube), this will be the proof that nothing is too idiotic and too risky for the internet



The play on word is so stupid and gross that it may have ruined the success of the video, but this issue was cleverly balanced by the high production value of the video itself and the constant exposure of the AXE logo that reminds the viewer that this is an actual publicity!