Saturday, December 1, 2012

Slap that ketchup...slap it

In the reign of social media and digital marketing, the more "traditional" of the guerrilla marketing campaigns, the stickering, is slowly fading into obscurity...but every now and then a creative idea comes up to remind us of it's value

An erotic shop, specialized in fetish\sadomasochistic toys, conducted a guerrilla campaign in the nearby fast foods, restaurants and so on, to attach to ketchup bottles a very peculiar sticker
Everybody knows how to make a ketchup bottle work - you "slap" it from behind...this simple action takes a whole different meaning when you find the stickers above at your table: pure genius.
  www.tips-fb.com

2 comments:

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