Two examples of communications used to promote breast cancer awareness in an original way - both are extremely visible, memorable, and make an impact
The half bra
This one's a bit of a shock terapy: among normal products in a mall's lingerie shop, the customers had a chance to find these half-bras, along with a tag reminding the importance of self-examination...by telling what might happen otherwise: while not many customers may had a direct look at this, the buzz potential in their own social circle is very high due to the direct experience
The topless poster
This installation was set up at the Mozambico fashion week, its aim was to make the guests go over the local sense of shame for this kind of issue with a funny initiative: breasts are hanging from a couple of holes and the participants have to guess if they're real or not...either way, they get a flier informing them that also breast cancer is real (along with some advice for, once again, self examination)
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