Water crysis solution

This video is so well made that it just begs to be seen: it's a fake social media campaign, in which AXE suggests that the water shortage problem in the world can be solved easily...



...the production values of the video are stellar: the french accent, the highly stilized icon graphic, the idiocy of the campaign, supported by actual numbers...well done!

A new generation of sad prizes: boob job

Here's a particular promotional initiative, in a context in which these kind of marketing drivers aren't seen often: a nightclub (SinCity), during an Ibiza-themed night, it was possible to buy lottery tickets which would grant an original prize...a boob job.

The actual prize is good old money, but the advertising left little to the imagination: it was openly suggested to use them that way.

Why? Partly to keep in target with the club's positioning and audience, and partly to sparkle controversy...which is exactly what happened.

Controversy marketing...now that's a more common marketing driver in this kind of industry, as shown many times on this blog (just click here to see all the articles labeled under the "controversy marketing" tag!)

Put your finger on a random sexy lady...

...there's no way you'll want to point your finger at a guy. Just try, by following the instructions given in this video



This "magic trick" may be the oldest and most spoiled in every noob magician's repertoire, but still it's fun to see it applied in a video, which may hopefully become a niche viral sensation...although the "say my brand name 5 times" payoff is extremely simplicistic: this idea needed a better execution!