Sunday, August 22, 2010
Don't take the condom fairy for granted
Even the extreme stupidity can be a positioning strategy...and in the new marketing natural-habitat (word of mouth, viral videos), it can actually be a good positioning strategy, if a company wants to stand among the rest of the condom brands - meet the Condom Fairy! (courtesy of Skin Condoms)
Get there later - Control commercial
Nice webAd for the NON-STOP Control's condoms: the video, full of actors and production value, it's structured to both get the viewer attention quickly (the explicit sex scene at the beginning) and to instill curiosity ("why the orchestra scenes?"), so that the vision actually continues until the end.
...because then, there's the stroke of genious of the gran finale, where the two stories tie together in a funny and unexpected way - the crescendo of both scenes and the coherence of the "story"' with the condom actual name guarantee memorability in the consumer mind
...because then, there's the stroke of genious of the gran finale, where the two stories tie together in a funny and unexpected way - the crescendo of both scenes and the coherence of the "story"' with the condom actual name guarantee memorability in the consumer mind
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