The social media themselves can't be considered anymore as an unconventional communication channel, since they are basically the starting point of any respectable marketing campaign - still, is cool to see how the innovations within them are starting to be exploited, like the well recognized "places" function
In this case an HIV awareness campaign tries its best to be eyecatching with the places logo, by conveing at the same time a very direct message, sure to be caught by the new "social" generation
Jane Williams and 34 others were here
Bill Johnson and 19 others were here