...an AD worth mentioning even if it fails in comparison with similar attempts to appeal to the nostalgics, like these ADs (already seen here on sex marketing).
Saturday, January 28, 2012
Geeks revenge, vintage style
A vintage wannabe poster for an erotic fragrance (yes, people still believe this!) - the uninventinve "erox"
Tag
vintage
Welcome to Megan Fox Island
The title says it all - enjoy this crazy, already viral, brazilian video!
The only thing this video misses is the timing, since Megan Fox has fallen out of fandom radar since a couple of year....but that's probably the only reason why she agreed to take part in this masterpiece!
The only thing this video misses is the timing, since Megan Fox has fallen out of fandom radar since a couple of year....but that's probably the only reason why she agreed to take part in this masterpiece!
Tag
testimonial,
viral
Be the lover of YOUR wife
The (maybe too subtle) message of these ads is to spice things up in your sex life...otherwise you'll be cheating yourself, as these images literally represent
The message is used to promote, of course, a condom/sex toys brand: normally for these products the advertising is much more flashy and direct, but hopefully the "twin" concept of the images will be enough to catch the viewers' eye!
Saturday, January 14, 2012
The auto-romeo app!
Always sexist, but always fun...another Lynx campaign, this time detailing an iPhone/Android app which does the dirty job for you for what concerns keeping all the relationships started thanks to (you guessed it), the Lynx product advertised!
And so, the app bandwagon continue to attract interest for the sex-marketing creatives...let's see how this trend will continue in 2012
Tag
app,
axe,
engagement
Impact campaigns for breast cancer awareness
Two examples of communications used to promote breast cancer awareness in an original way - both are extremely visible, memorable, and make an impact
The half bra
This one's a bit of a shock terapy: among normal products in a mall's lingerie shop, the customers had a chance to find these half-bras, along with a tag reminding the importance of self-examination...by telling what might happen otherwise: while not many customers may had a direct look at this, the buzz potential in their own social circle is very high due to the direct experience
The topless poster
This installation was set up at the Mozambico fashion week, its aim was to make the guests go over the local sense of shame for this kind of issue with a funny initiative: breasts are hanging from a couple of holes and the participants have to guess if they're real or not...either way, they get a flier informing them that also breast cancer is real (along with some advice for, once again, self examination)
Tag
bra,
merchandising,
social
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