Wednesday, December 21, 2011
Exxxtreme bunjee jumping
This photo talks by itself....certainly not an ambient/experience marketing possibile for any brand, but when it happens, it's definitely remembered (and talked about...and tried...and twitted...and so on)
It's curios how even on such a majestic and purely "offline" piece of communication, the small but fundamental Facebook logo still managed to appear!
Love Making profile - track your performance, social media style
The following video is a brilliant recap of what in my opinion is the best sex-themed campaign of the year - the aim was to promote AIDS awareness and the importance of condoms among the young swedish.
The clever marketing mix used is perfectly in target: social media, smartphones, QR codes, iPhone apps and obviously, condoms!
Approx 50K condoms were donated in the streets of Stockolm: behind each and every one was a QR code linked to the official app of the campaign...an iPhone app was supposed to be launched before every "bed session"...so that both the intensity, duration and noise of the intercourse would be registered and translated in graphs!
The statistic are then shared, community style, results and behaviours can be compared and tracked, and there are even merchandising opportunities (t-shirts with your performance) - there's an incredible attention to the details in every aspect of the campaign, from the updated banners among city websites, up to the 10 sec headstart to wear the condom before the start of the measuring on the iPhone, even if it's so grand in scope.
And what about the results? Just wait for the end of the video...but expect a success
The clever marketing mix used is perfectly in target: social media, smartphones, QR codes, iPhone apps and obviously, condoms!
Approx 50K condoms were donated in the streets of Stockolm: behind each and every one was a QR code linked to the official app of the campaign...an iPhone app was supposed to be launched before every "bed session"...so that both the intensity, duration and noise of the intercourse would be registered and translated in graphs!
The statistic are then shared, community style, results and behaviours can be compared and tracked, and there are even merchandising opportunities (t-shirts with your performance) - there's an incredible attention to the details in every aspect of the campaign, from the updated banners among city websites, up to the 10 sec headstart to wear the condom before the start of the measuring on the iPhone, even if it's so grand in scope.
And what about the results? Just wait for the end of the video...but expect a success
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