Wednesday, March 30, 2011
It rarely goes like this - MTV condom awareness
Funny old-style condom awareness advertising - a sequence of improbable situations presented as an old comic book is the pretext to remind the young audience of MTV that sex is never an accident...so it's better to remember having condoms close!
Lynx Augmented Reality - angels crashing!
Augmented reality @ Victoria Station (London)!
The term augmented reality is used for those audio-video campaign in which the real world is translated in a virtual one on-screen...sometimes, as in this occasion, by taking the bystanders into it!
The campaign is a sequel of the "angel crashing" campaign already presented here on sex-marketing...but more than a simple video, this is an initiative that's sure to make the people look and most importantly...talk!
The term augmented reality is used for those audio-video campaign in which the real world is translated in a virtual one on-screen...sometimes, as in this occasion, by taking the bystanders into it!
The campaign is a sequel of the "angel crashing" campaign already presented here on sex-marketing...but more than a simple video, this is an initiative that's sure to make the people look and most importantly...talk!
What is "sexy"?
Advertising is often subject of controversy and, sometimes, censorship: in these examples for some of us it's not even evident what's been censored...but something definitely has been - take a look at these shots of Gisele Bundchen:
There isn't anything that in the anglo-european culture would be considered obscene here: no exposed skin, no nipples, no genitals...but still in many eastern countries these pictures had been censored - if you look closely you might see that the shoulders and exposed cleavage have been digitally covered.
There isn't anything that in the anglo-european culture would be considered obscene here: no exposed skin, no nipples, no genitals...but still in many eastern countries these pictures had been censored - if you look closely you might see that the shoulders and exposed cleavage have been digitally covered.
Sex is a game
Nice piece of visual advertising which fuses together two far-yet-close aspects of sex: playing and kamasutra (and its somehow classic draw style)
Basically what we have here is a sorta of "visual play on word" of the expression "sex toys"!
The payoff is: "Let your fantasies go out to play" - Erotika (sexy shop)
Basically what we have here is a sorta of "visual play on word" of the expression "sex toys"!
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