Wednesday, March 30, 2011
It rarely goes like this - MTV condom awareness
Funny old-style condom awareness advertising - a sequence of improbable situations presented as an old comic book is the pretext to remind the young audience of MTV that sex is never an accident...so it's better to remember having condoms close!
Lynx Augmented Reality - angels crashing!
Augmented reality @ Victoria Station (London)!
The term augmented reality is used for those audio-video campaign in which the real world is translated in a virtual one on-screen...sometimes, as in this occasion, by taking the bystanders into it!
The campaign is a sequel of the "angel crashing" campaign already presented here on sex-marketing...but more than a simple video, this is an initiative that's sure to make the people look and most importantly...talk!
The term augmented reality is used for those audio-video campaign in which the real world is translated in a virtual one on-screen...sometimes, as in this occasion, by taking the bystanders into it!
The campaign is a sequel of the "angel crashing" campaign already presented here on sex-marketing...but more than a simple video, this is an initiative that's sure to make the people look and most importantly...talk!
What is "sexy"?
Advertising is often subject of controversy and, sometimes, censorship: in these examples for some of us it's not even evident what's been censored...but something definitely has been - take a look at these shots of Gisele Bundchen:
There isn't anything that in the anglo-european culture would be considered obscene here: no exposed skin, no nipples, no genitals...but still in many eastern countries these pictures had been censored - if you look closely you might see that the shoulders and exposed cleavage have been digitally covered.
There isn't anything that in the anglo-european culture would be considered obscene here: no exposed skin, no nipples, no genitals...but still in many eastern countries these pictures had been censored - if you look closely you might see that the shoulders and exposed cleavage have been digitally covered.
Sex is a game
Nice piece of visual advertising which fuses together two far-yet-close aspects of sex: playing and kamasutra (and its somehow classic draw style)
Basically what we have here is a sorta of "visual play on word" of the expression "sex toys"!
The payoff is: "Let your fantasies go out to play" - Erotika (sexy shop)
Basically what we have here is a sorta of "visual play on word" of the expression "sex toys"!
Sunday, February 27, 2011
Viagra...and everything's a bed
Funny ADs for the most famous blue pill in the world - the idea and the message are both very simple
A car? No, it's a bed with Viagra
A lawn? No, it's a bed with Viagra
Kitchen table? No, it's a bed with Viagra
Condom ADs - a different approach
Here are some fine example of a lateral way of thinking for what concerns the communication of a condom's feature.
Why saying that they are extra long, when you can just show an articulated baloon animal made of just one condom?
Why losing time and space to speak about the "minimal" thickness of these condoms when you can have just a "minimalistic" visual campaign?
In conclusion, sometimes is more original and effective to show something than to say it, if you can manage to do it in an unexpected\unused way
Why saying that they are extra long, when you can just show an articulated baloon animal made of just one condom?
Why losing time and space to speak about the "minimal" thickness of these condoms when you can have just a "minimalistic" visual campaign?
In conclusion, sometimes is more original and effective to show something than to say it, if you can manage to do it in an unexpected\unused way
Electric Lingerie
Cool billboard created in Berlin for Blush lingerie: jump-start car wires have been used to recreate the silhouette of a sexy lady, as to convey in an original way the message "restart your engine"!
As usual in modern advertising campaign, the media approach passes also through youtube - whetere it's tiwtter, facebook or whatever, these days a multichannel strategy is a must for advertising
Sunday, January 9, 2011
Beautiful women - live from your office!
Funny and original promo for FHM, a men's magazine that isn't ashamed to admit that it's basically all about the women - but it knows that you can't bring it to your workplace...
So what? In this genious piece of advertising, the actual FHM promo can only be seen by tilting back the monitor of your pc...
...which means that anybody else (your boss, or anybody looking at you from the shoulder) will just see the boring graphs!
The video is clearly a viral sensation, and the fact that it's completely in German (it's for FHM Germany) could probably (and paradoxally) help its spreading acorss the net, thanks to the "see if you can see it" effect that will accompaign every foreign forward
Expect to see imitators of this technique in the near future!
So what? In this genious piece of advertising, the actual FHM promo can only be seen by tilting back the monitor of your pc...
...which means that anybody else (your boss, or anybody looking at you from the shoulder) will just see the boring graphs!
The video is clearly a viral sensation, and the fact that it's completely in German (it's for FHM Germany) could probably (and paradoxally) help its spreading acorss the net, thanks to the "see if you can see it" effect that will accompaign every foreign forward
Expect to see imitators of this technique in the near future!
A different kind of wallpaper
The portuguese AXE website is currently experimenting a new way to keep their homepage's visitors engaged and to actively incite them to explore it - the latter being definitely not an easy task in our times.
The wallpaper is made (in flash) to lool like a beautiful woman - all the content is spread (almost hidden, actually) troughout the page, on various spot of the body.
The interesting part of this original website is that the wallpaper is a 1:1 photo of the model: no matter where you reach the page from, no matter how big or small your screen is, you're looking at a real life size model...that's why you have to navigate actively the page if you want to expose her from head to toes!
The peculiarity of this initiative, and the navigation related engagement, both assure that a given visitor spends more time on the website, with the ovious advantages related to the AXE brand awareness (and with limitless buzz possibilities)
The interesting part of this original website is that the wallpaper is a 1:1 photo of the model: no matter where you reach the page from, no matter how big or small your screen is, you're looking at a real life size model...that's why you have to navigate actively the page if you want to expose her from head to toes!
The peculiarity of this initiative, and the navigation related engagement, both assure that a given visitor spends more time on the website, with the ovious advantages related to the AXE brand awareness (and with limitless buzz possibilities)
Thursday, January 6, 2011
Long (too long) pleasure
The message in these funny pieces of advertising is simple: you'll last so long that you'll eventually get bored...and then it's up to you to find a way to pass the time!
This is one of the most used way to promote long lasting condoms - other funny examples of the "exaggeration" trope can be found here!
AXE: keeping in line with the current positioning
A quick search on youtube for "AXE" (or Lynx) products will inevitably lead to a world of macho-man positioned ADs, which in their own way have become a sort of "cult" during the years.
This is the last installment, set in a pseudo-italian-stereotypical city:
The brand must be praised for its "integrity" during the years or what regards the message given, which in the last decade helped creating a neverending buzz everytime a new AD came out and hordes of imitators!
This is the last installment, set in a pseudo-italian-stereotypical city:
The brand must be praised for its "integrity" during the years or what regards the message given, which in the last decade helped creating a neverending buzz everytime a new AD came out and hordes of imitators!
A bunch of graphical ADs
Not all the sex themed advertising has to be unconventional: here are some fine examples of marketing (mostly, communication in this case) creativity used to create simple illustrations
Chilero sauce: sexy fairy tales - "Life: sometimes sweet, sometimes not"
Suzette -oh blog: promotional pics
"My tongue is much to precious to be used for talking"
"This city is full of dangerous abysses. Including mine"
Sunday, December 12, 2010
Sperm donation - invasive campaign!
Here's an intrusive way of generating engagement to the readers of a magazine - introducing...the "Don't waste your sperm" campaign!
Just ofr once, the monthly issue of the men oriented magazine FHM was sent with two particular pages...in an effort to get the attention of the reader, the magazine had in fact "hidden them", since the 2 pages were literally glued together.
Upon finding these two pages like this, the reader gets curios and opens them...only to find an invitation of using in a better way (...than a magazine full of women) their sperm: donating it in a fertility clinic!
It's probably not necessary to explain why this specific campaign was realized with the "glued together" pages - compliments to this funny, clever and coherent marketing idea (even if it's...a bit disgusting)!
Just ofr once, the monthly issue of the men oriented magazine FHM was sent with two particular pages...in an effort to get the attention of the reader, the magazine had in fact "hidden them", since the 2 pages were literally glued together.
Upon finding these two pages like this, the reader gets curios and opens them...only to find an invitation of using in a better way (...than a magazine full of women) their sperm: donating it in a fertility clinic!
It's probably not necessary to explain why this specific campaign was realized with the "glued together" pages - compliments to this funny, clever and coherent marketing idea (even if it's...a bit disgusting)!
Weird targeting strategies for a dog shelter
This postcard is being given for free these days in clubs and discos all over Poland - the question is...why?
Which, of course, is a reminder of the fact that christmas and the cold season have almost arrived and many dogs are in the streets...that's why you should support your local dog shelter with a donation.
The theme of the postcard is definitely in line with the audience of discos and clubs and its kinky bature obviously helps spreading word of mouth and buzz - with full benefits for the dogs!
"Not every doggy is merry at christmas"
It's hard to understand what's the message of this postcard without explanation, but this is also one of the reasons why it's created this way - it's so obscure that it stimulates who receives it to read it carefully and try to understand its meaning.Which, of course, is a reminder of the fact that christmas and the cold season have almost arrived and many dogs are in the streets...that's why you should support your local dog shelter with a donation.
The theme of the postcard is definitely in line with the audience of discos and clubs and its kinky bature obviously helps spreading word of mouth and buzz - with full benefits for the dogs!
The viral legacy of Old Spice continues
One of the greatest accomplishment that a viral marketing campaign can hope to obtain is to start a chain of imitators - the point of reference of the current generation of viral videos is obviously the "Old Spice" commercial (here's the original videos and here's the case study of its success), and here's a new example of "inspired to" video...this time with a feminine take at it!
It's basically a "win-win" strategy: the imitation gets an easy boost in popularity thanks to the fame of the original, which in return keeps being talked about even long after its lifespan
The (sexist) opposite of the macho-man dream of the original
It's basically a "win-win" strategy: the imitation gets an easy boost in popularity thanks to the fame of the original, which in return keeps being talked about even long after its lifespan
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