There's market for everything

By looking at the images below, one may look for a punchline or ironic payoff...but there's nothing like this awaiting at the end of the post: these are plain and simple examples of advertising for men lingerie.

Until now, a men who enjoys to wear something like this was forced to wear women lingerie, but this incredible gap in the marketplace is finally filled...

...and the communication masterminds can start working on the most direct piece of advertising ever conceived, to satisfy even the last untouched market niche. 

The "va va voom" button!

The competitive environment of the automotive segment calls for extreme measures in terms of advertising: since it's not always possible to compete on a technical\quality level, the communication mostly revolves around sending an emotional message instead of a purely rational one

A nice example of this choice taken to the extreme is the following video for Renault Clio, where the subtlety of the "emotional" message is discarded in favour of a more explicit "va-va-voom" to demonstrate...well, basically nothing other than "va-va-voom", which can be translated to "generic emotional message"

Still, the complete absence of anything resembling rational value and the whole spectacle created for the AD (being it true or not) grants it a place on the blog

One last tidbit of info: As always in this pseudo-viral videos, the choice of the exact preview frame, is NEVER casual...

...as you can see by the second video, aimed to a different audience but a similar frame!

Sexy animals for a juice

An advertising campaign can be kinky but coherent with the message\product...other times, it can be VERY kinky and still not having anything in common with the message\product!

Otherwise, how can this can be explained? Surely the payoff "DISCOVER AFRICA'S SPICIEST SECRETS" might not be a sufficient reason...at least, brand awareness (in either a good or a bad way), should be ensured

WTF ADs - too lazy to investigate (pt.1)

The search for good ideas sometimes leads to pearls like the two videos above, for which I have little to zero background information, like half on the people on the internet...and still, they can be classified as viral phenomena - enjoy!


So senseless that you won't actually be able to stop watching. Also, best soundtrack ever


Yes...it actually says "crusty top".