A new generation of sad prizes: boob job

Here's a particular promotional initiative, in a context in which these kind of marketing drivers aren't seen often: a nightclub (SinCity), during an Ibiza-themed night, it was possible to buy lottery tickets which would grant an original prize...a boob job.

The actual prize is good old money, but the advertising left little to the imagination: it was openly suggested to use them that way.

Why? Partly to keep in target with the club's positioning and audience, and partly to sparkle controversy...which is exactly what happened.

Controversy marketing...now that's a more common marketing driver in this kind of industry, as shown many times on this blog (just click here to see all the articles labeled under the "controversy marketing" tag!)

Unconventional mom

Promo used to advertise a reality show on the high-school\college life of teen moms on MTV - the picture is the missing link in the evolution between serious television and the MTV generation...and it doesn't fail to catch the attention in a somehow clever way

The coolest business card

Funny idea for a cosmetic surgeon's business card!

This kind of gadget, in addition to giving real and useful contact informations, gives a boost to the brand's memorability and awareness' spread: in fact, a business card like this, instead of being thown away like the rest, it's not only kept but it will be most likely shown to other people!