Touch over the internet - Durex Fundawear

It was predicted back in 1993 in the movie "Demolition Man" (where it was also predicted with a good 20 years of advance the political career of Schwarzenegger, btw), but finally humanity caught up with its own imagination

Future!

Durex is actively working on an app and (hardware) technology that synchronizes two cellphones ("his" and "hers") with each others underwear - a touch on the screen is transmitted in real time with a stimulus to the partner's lingerie, taking the "phone sex" concept to a whole new level!

The initiative is obviously supported by the expected behind the scenes video, basic advertising and everything we may need (a dedicated channel on youtube, a deep dive on the technology used, etc).

                            http://www.durexperiment.com.au

The buzz is here already (the news got full media coverage), but what's interesting is that this kind of app may not be relegated only to a pure show off or marketing stunt from Durex, it really has the potential to at least pick the curiosity of more than one potential customer: be it because is fun, or because...it works!

As a bonus feature, the "original" virtual sex moment in pop culture, starring Sylvester Stallone and Sandra Bullock...enjoy!

There's market for everything

By looking at the images below, one may look for a punchline or ironic payoff...but there's nothing like this awaiting at the end of the post: these are plain and simple examples of advertising for men lingerie.

Until now, a men who enjoys to wear something like this was forced to wear women lingerie, but this incredible gap in the marketplace is finally filled...

...and the communication masterminds can start working on the most direct piece of advertising ever conceived, to satisfy even the last untouched market niche. 

That's were men underwear come from

Here's one very sexy (and long) commercial showing a dream factory, where men's underwear are created by happy women in lingerie



It's certainly an usual (but extremely eye-catching) way of positioning the brand as a well-manufactured, comfortable product: why showing a man comfortable with his underwear if you can ensure that all the work before was just for that purpouse?

The over-the-top sexism is lowered (...a bit) with the plot twist at the end, but it's still easy to see how this can be seen as controversial...and therefore, talked about MUCH

Man are easily controlled - "CERTO"

This video campaign is one of the few examples of sexism as seen from the other side - the message is quite simple: your man can do whatever you want if you ask him in the right way...this being, dressing only in HOPE lingerie. And being Gisele Bundchen.

Is quite obvious why the campaign appeals to both males and females - the tone is funny, the testimonial is world famous, the brand is visible and the message is easily reminded!

Bras of nightmares

Halloween-themed campaign for fitting lingerie, who assigns a (quite fitting) name for some well known bra problems! The timing of the campaign is pretty spot, and the irony of it actually overweights the potential critics of the campaign bad taste!

THE QUADRABOOB

THE SAGGING

THE SHELF

The message is perfectly coherent with the service offered: tailored bras!

Lyngerie...discount prices!

I really don't know if this video is marketing-genious or just so-bad-it's-funny. Usually the way to sell lingerie to girls (and catch the eye of the males) is to create classy piece of advertising, with beautiful women in a (mostly) refined environment.

But sometimes...you get this: basically, a (viral?) video which tries to sell bras and panties like they were used car!

QR Codes: sport and lingerie

QR codes are probably some of the most overrated marketing tools: until now, the lack of a real spread of QR reader has stopped this cool idea from actually....working.

They are useful as attention-getter, but the actual (economic) payback is yet to be verified (even if they've been used for years).

Still, every now and then, the QR codes are used in an interesting way - this means that they're not simple "links" to more informations, but are actually somehow "embedded" in a message, or particularly coherent with the environment.

A couple of examples:

Victoria's Secret: here the QR codes are used to "censor" the naked bodies of Victoria's Secret models, and the reader can actually provide the full image (even though the lingerie shows up!)

Betfair: the betting website had a deal with a duo of professional beach volleyball players, to have the QR code appear on their back - a mix of QR code advertising and ass-vertising, which might actually work due to the fact that during a sport event, people are already receptive and, probably. doing photos: the set up is definitely positive for a QR campaign in public events

Even with these creative ideas, the success of QR codes in the end will be linked more to the diffusion of the technology (I'm thinking about a default integration in the smartphones' camera) and of the internet access...from everywhere, for everybody. Will they survive untile then?

This AD is a lie

Stupid or genius? Probably both, certainly original: a quick and funny campaign for Blush underwear, that aims to draw attention to this youtube clip in a "cheaty" way.

In the youtube search engines results (and in all the marketing blog were this AD is exposed), the only image of the video shown is, as usually happen, the exact middle of the video, therefore showing this intriguing...and click-catching shot

The truth of the video is quite different, as you can see for yourself - it's a shame that the campaign message is so uninspired, since the eye-catching idea is so original

What is "sexy"?

Advertising is often subject of controversy and, sometimes, censorship: in these examples for some of us it's not even evident what's been censored...but something definitely has been - take a look at these shots of Gisele Bundchen:

There isn't anything that in the anglo-european culture would be considered obscene here: no exposed skin, no nipples, no genitals...but still in many eastern countries these pictures had been censored - if you look closely you might see that the shoulders and exposed cleavage have been digitally covered.

Flapping skirts advertising

Here's an ambient marketing installment that is at the same time clever, simple, eye-catching and, most importantly, cost-effective

From Bustop Lingerie

The woman's skirt is actually real fabric sawn on the poster and it moves with the wind a là Marylin - and yes, the "look your best" payoff IS a cheap but funny play on words!

Sexiness for everyone - everywhere

There's something cheap about this video but I just can't focus what it is- in theory it should be at least clever and, in some way, a viral meant to give some sort of tolerance message...but the result is kinda childish in its simplicity - anyway, here it is.

...yet another health educational video from Forthnight Lingerie

"Hey girl...'you chocking?"


After the success and the viral spread of the first video (clicca qui per vederlo), Fortnight Lingerie officialy launches another useful (?) sequel...and a website that promises to continue the series!

http://supersexycpr.com/

The educational corner: Sexy CPR Viral

(Made for Forthnight Lingerie)