Toy car? Toy calendar

A funny (and still unreleased) fake calendar made by Matchbox...which makes little toy cars. So...what better calendar for the little mechanics that plays with them?

Still...one can't help but to think that this is a little (!) off-target...but as usual, everything is fine for the sake of the buzz marketing, so even a "leaked" announcement for a fake children calendar gets the honor of being referred to as unconventional

You can't be any more naked than this

Here's a funny campaign that shows a series of sexy pin up in tipical calendar poses - the difference between this and the rest of the calendars is that these are real, actual x-rays photos of the girls!

This campaign is meant to promote Eizo's x-rays machinery, and with a clever media seeding strategy  (made possibile by the mild AND kinky nature of the images) it obtained a great coverage on the web - last week it was very, very frequent to open a blog or a newspaper website and find some skeleton in a dirty pose...everything with costs close to zero for Eizo.