One of the greatest accomplishment that a viral marketing campaign can hope to obtain is to start a chain of imitators - the point of reference of the current generation of viral videos is obviously the "Old Spice" commercial (here's the original videos and here's the case study of its success), and here's a new example of "inspired to" video...this time with a feminine take at it!
The (sexist) opposite of the macho-man dream of the original
It's basically a "win-win" strategy: the imitation gets an easy boost in popularity thanks to the fame of the original, which in return keeps being talked about even long after its lifespan
A new take of the already unconventioal "teasing" marketing strategy - a genious agency broght everyman fantasy into the streets of Paris with a perfect mixture of ambient marketing (using the "world" as a media) and OutOfPlace marketing (temporary and unexpected installations).
4 times a day, from a crowded shopping street, it's possible to admire a young lady silhouette dancing and teasing the strangers from behind the curtains - but what for?
...obviously, to gain low cost attention (and media exposure)...until the time when the curtains are pulled and the website is revealed, in front of an entertained crowd - word of mouth and buzz are sure to follow!
Funny card created by a communication agency as a promo...the perfect gift to celebrate the birth of a little boy!
WIth literally no investment, this is a perfect way for an agency to make the potential clients understand that, once again, what counts is creativity.
As often shown here on sex-marketing, the basic approach for sexually transitted diseases awareness campaigns is to scare the viewer with strong images - this campaign is more intelligent and innovative than that - it's an interactive story narrated through videos with multiple choices at the end.
Everything starts at a shop: will you buy condoms or won't you? Starting from this decision, you will live the night through the eyes of our protagonist, up yo the fated sex encounter...this is the starting point, try it!
This video is…peculiar. It certainly is structured as a viral video, but it’s so graphic and explicit that I can’t really imagine it to be passed on too much – also, there’s the serious risk of somebody not wanting to know how it ends…
…but for everybody who actually makes it until the end, the success of this AD is the fact that it makes you get the message: you WILL remember the payoff, next time you sleep in a hotel.
This video is another example of something that is definitely NOT uncomventional in itself, but that in the end manages to capture more attention than it should thanks to the old fashioned controversy marketing strategies!
Beyonce new fragrance wouldn’t probably have gotten all the media exposure it has since it was decided that the video was too hot to be shown before night time – the conclusion? Now everybody has seen the AD and the product…during the news.
A provocative, inventive and interactive piece of self advertising from the agency McCann Erickson – the message is simple: you may think that every publicity can be succesfull with the right mix of animals, babies and….sex.
Click here and find it out by yourself: create your own piece of advertising with a few clicks, by choosing the % of animals, babies and sex…and you’ll understand why it may be better to ask a professional do your AD campaign!
Pictured above: even 100% of sex won’t work. 33% each is the best...go try it out
Promo used to advertise a reality show on the high-school\college life of teen moms on MTV - the picture is the missing link in the evolution between serious television and the MTV generation...and it doesn't fail to catch the attention in a somehow clever way
Another example of sex-based ADs used to spread HIV awareness - like we've already seen in the past on sex-marketing (for example here or here), it looks like that the best strategy to pass the message is to a) scare the viewer b) be remembered by adding some special effects
Each time you sleep with someone you also sleep with his past
The search for good ideas sometimes leads to pearls like the two videos above, for which I have little to zero background information, like half on the people on the internet...and still, they can be classified as viral phenomena - enjoy!
So senseless that you won't actually be able to stop watching. Also, best soundtrack ever
Both AXE and Old Spice position themselves as a "brand for real man": the first has been doing it for years with slightly sexist (and for this, memorable) ADs, the second is the brand that best represent the internet potential for Marketing.
The following AD may not be "sexy" but it's fun to see were this little war might lead to - and if you don't understand it, just take a look at the original!
Manwear brand Jack & Jones is definitely confident of the results that wearing the brand can bring to who chooses it - here's a funny, well realized and so-sad-it's-funny viral
The positioning, after years of AXE campaigns, is not very original but the realization certainly is...enjoy!
Funny idea for a cosmetic surgeon's business card!
This kind of gadget, in addition to giving real and useful contact informations, gives a boost to the brand's memorability and awareness' spread: in fact, a business card like this, instead of being thown away like the rest, it's not only kept but it will be most likely shown to other people!
The following video is a very brave AD that takes the buzz marketing approach to the extreme: if this actually works out (and it looks like it will...almost 2 millions views on Youtube), this will be the proof that nothing is too idiotic and too risky for the internet
The play on word is so stupid and gross that it may have ruined the success of the video, but this issue was cleverly balanced by the high production value of the video itself and the constant exposure of the AXE logo that reminds the viewer that this is an actual publicity!
There's nothing more conventional than using sex in advertising to draw the consumer's attention - it always worked, and it always will.
Still, as you're about to discover on this container of unusual sex-themed advertising, it doesn't mean that it can't be more than unconventional with the proper creative effort - especially when the goal is to shock, create buzz and fuel controversy. And, obviously...to sell.
