Geeks revenge, vintage style

A vintage wannabe poster for an erotic fragrance (yes, people still believe this!) - the uninventinve "erox"

...an AD worth mentioning even if it fails in comparison with similar attempts to appeal to the nostalgics, like these ADs (already seen here on sex marketing). 

Welcome to Megan Fox Island

The title says it all - enjoy this crazy, already viral, brazilian video!



The only thing this video misses is the timing, since Megan Fox has fallen out of fandom radar since a couple of year....but that's probably the only reason why she agreed to take part in this masterpiece!

Be the lover of YOUR wife

The (maybe too subtle) message of these ads is to spice things up in your sex life...otherwise you'll be cheating yourself, as these images literally represent

The message is used to promote, of course, a condom/sex toys brand: normally for these products the advertising is much more flashy and direct, but hopefully the "twin" concept of the images will be enough to catch the viewers' eye!

The auto-romeo app!

Always sexist, but always fun...another Lynx campaign, this time detailing an iPhone/Android app which does the dirty job for you for what concerns keeping all the relationships started thanks to (you guessed it), the Lynx product advertised!

And so, the app bandwagon continue to attract interest for the sex-marketing creatives...let's see how this trend will continue in 2012

Impact campaigns for breast cancer awareness

Two examples of communications used to promote breast cancer awareness in an original way - both are extremely visible, memorable, and make an impact

The half bra

This one's a bit of a shock terapy: among normal products in a mall's lingerie shop, the customers had a chance to find these half-bras, along with a tag reminding the importance of self-examination...by telling what might happen otherwise: while not many customers may had a direct look at this, the buzz potential in their own social circle is very high due to the direct experience

The topless poster

This installation was set up at the Mozambico fashion week, its aim was to make the guests go over the local sense of shame for this kind of issue with a funny initiative: breasts are hanging from a couple of holes and the participants have to guess if they're real or not...either way, they get a flier informing them that also breast cancer is real (along with some advice for, once again, self examination)

Exxxtreme bunjee jumping

This photo talks by itself....certainly not an ambient/experience marketing possibile for any brand, but when it happens, it's definitely remembered (and talked about...and tried...and twitted...and so on)

It's curios how even on such a majestic and purely "offline" piece of communication, the small but fundamental Facebook logo still managed to appear!

Love Making profile - track your performance, social media style

The following video is a brilliant recap of what in my opinion is the best sex-themed campaign of the year - the aim was to promote AIDS awareness and the importance of condoms among the young swedish.

The clever marketing mix used is perfectly in target: social media, smartphones, QR codes, iPhone apps and obviously, condoms!

Approx 50K condoms were donated in the streets of Stockolm: behind each and every one was a QR code linked to the official app of the campaign...an iPhone app was supposed to be launched before every "bed session"...so that both the intensity, duration and noise of the intercourse would be registered and translated in graphs!

The statistic are then shared, community style, results and behaviours can be compared and tracked, and there are even merchandising opportunities (t-shirts with your performance) - there's an incredible attention to the details in every aspect of the campaign, from the updated banners among city websites, up to the 10 sec headstart to wear the condom before the start of the measuring on the iPhone, even if it's so grand in scope.

And what about the results? Just wait for the end of the video...but expect a success

Things of interest: there's a leading brand for everything

Sex marketing can very well mean sex-themed products: check out below the link for a brand of coloring products for the "lower" hairs of women...take a look at the (onomatopeic) "Glò glò"!

http://www.gloglo.it/

After seeing this, the first consideration to be made is that something like this was meant to be and exist, so this should not come as a surprise...even if personally I didn't realize it until now.

Still, is interesting to see how delicately a product like this can be positioned on the web, in this overly professional way which is probably the only way to publicize something like this to a larger audience - there's definitely a market going on and even this industry has to deal with all the marketing issues of the others, even if in it's own personal niche

Explicit (?) ADs for the malicious people

Here's a couple of funny ADs meant to capture the attention of the viewer and making him ask "did I saw it for real?" - they're probably more on the bad taste side of the marketing spectrum, but that's probably how they were supposed to be positioned to gain some attention

The lollipop breast - definitely not a real AD, but a funny reinvention of the Chupa Chups brand!

"For adults"

 A rare example of controversial advertising from Italy - what's the brand about? Milk, of course (the not-so-famous Zappalà, obviously looking for some buzz)

That's were men underwear come from

Here's one very sexy (and long) commercial showing a dream factory, where men's underwear are created by happy women in lingerie



It's certainly an usual (but extremely eye-catching) way of positioning the brand as a well-manufactured, comfortable product: why showing a man comfortable with his underwear if you can ensure that all the work before was just for that purpouse?

The over-the-top sexism is lowered (...a bit) with the plot twist at the end, but it's still easy to see how this can be seen as controversial...and therefore, talked about MUCH

Living billboard - Man up!

Another cool example of animated billboard - if a man is supposed to be A MAN, what better way to express this than showing the difference in chest hair?

Chill is actually a coffee brand, who spoofs the perfume-guy stereotipe with a billboard that shows a guy with and withour chest hair, with the payoff "MAN UP"

This kind of humorous and well realized animation, placed on an otherwise banal media stereotype is a guaranteed attention getter, but that's not all: by starting from a "safe" spot, this campaigns fully embraces the first principle of unconventional marketing, taking the customer by surprise when his defences ave been lowered by something familiar - kudos, Chill!

Man are easily controlled - "CERTO"

This video campaign is one of the few examples of sexism as seen from the other side - the message is quite simple: your man can do whatever you want if you ask him in the right way...this being, dressing only in HOPE lingerie. And being Gisele Bundchen.

Is quite obvious why the campaign appeals to both males and females - the tone is funny, the testimonial is world famous, the brand is visible and the message is easily reminded!

Some kinky ads for appareal brands

Sometimes, you just don't have a particulary good idea for your ad campaign, but you perfectly know that a bit of sex here and there can't hurt...and it will catch the attention of the viewer.

These ads are not really inventive but they have that minimum of controversy in them that will at least guarantee a bit of spotlight here on sex-marketing

Awesome Rags - another Kamasutra spoof

American Appareal - a bit more explicit, and at least the product is perfectly visible

AXE Strip Toilette

"El dia del novio" is the equivalent of the European and American "St. Valentines Day", where couples celebrates...being a couple, usually by going our for dinner to start up the night.

But this hilarious campaign thinks differently: it thinks that "el dia del novio" is the one day in which you realize you want to be with ALL women: so what can AXE do for you?

THIS.

Controversial. Fun. Potentially viral. This campaign has it all, even if the guys who took part in it are probably now wandering the earth alone, but still...best event marketing campaign ever, well done AXE! 

Sexy animals for a juice

An advertising campaign can be kinky but coherent with the message\product...other times, it can be VERY kinky and still not having anything in common with the message\product!

Otherwise, how can this can be explained? Surely the payoff "DISCOVER AFRICA'S SPICIEST SECRETS" might not be a sufficient reason...at least, brand awareness (in either a good or a bad way), should be ensured