Don't take the condom fairy for granted

Even the extreme stupidity can be a positioning strategy...and in the new marketing natural-habitat (word of mouth, viral videos), it can actually be a good positioning strategy, if a company wants to stand among the rest of the condom brands - meet the Condom Fairy! (courtesy of Skin Condoms)

The sexy burger scandal

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Get there later - Control commercial

Nice webAd for the NON-STOP Control's condoms: the video, full of actors and production value, it's structured to both get the viewer attention quickly (the explicit sex scene at the beginning) and to instill curiosity ("why the orchestra scenes?"), so that the vision actually continues until the end.



...because then, there's the stroke of genious of the gran finale, where the two stories tie together in a funny and unexpected way - the crescendo of both scenes and the coherence of the "story"' with the condom actual name guarantee memorability in the consumer mind

Best condom Commercial EVER

It's a bit old by now, but here it is - the line that separates a joke from a viral is crossed once more....and the word-of-mouth does the rest!

...and in the meantime, summer passes by...

The meaning and payoff of this clever piece of Advertising for Hansaplast condoms it's not immediate...and it's probably made it this way on pourpose.

I won't spoil it, I'll just praise the creative mind behind it for being able to create something that will actually keep a person looking at it for some time!

LONG pleasure condoms

Other Durex-O commercials

Two more funny examples of ADs for Durex stimulating jel, Durex-O.

In case the images left you wondering, yes, the gel is still being positioned as an over the top experience, as you can see!

You MUST click for the large version of the picture to understand (and love!) this one!

STOP NUDISM - a cool interactive experience

Blush, a swimwear Brand, created a website for its campaign "De-Nudilizer", where everybody can upload a picture with a nude subject and try on it the brand's product - the idea is simple and so it's the way it works.
The website keeps record of all the updated pictures (from males in a bikini to old "obscene" works of art!)...it's pure web 2.0 gold, with the only complaint being the missed opportunity of an integration with facebook

Try it by yourself!
http://www.stopnudism.com/

And here's the picture gallery:
http://www.stopnudism.com/picture_gallery.php

Mattress for a man's best dreams

Original (or crazy?) positioning choice for a German mattress brand - the payoff ("The perfect dreams") is simple, easy to remember and basically perfect for the product...except for the fact that it's declined in a sexy-soccer-alchol clichè way that makes it perfectly fit for sex-marketing!

There's much to be discovered apart from the two ladies - the playstation near the TV, the fries on the table, the "Germany 5 - England 0" result on the TV, the "fat is fit" news on the newspaper...funny details that help this piece of advertising not taking itself too seriously!

No exit!

No exit (and no comments!)

Argentinian condom AD - "What's that??"

Nothing much to say - just another funny viral-wannabe for an Argentinian brand of condoms (skin2skin) - rest assured...there's no need to understand what they say to get what's going on

Sex Marketing History - PETA

The PETA movement (People for Ethical Treatment of the Animals) is perhaps the organization that exploited the sex marketing principles the most: 99% of their campaigns are heavily themed around the naked body as an instrument to immediately catch the attention.

PETA was also lucky enough to have the support of more or less famous personalities during the years, including the likes of Pamela Anderson, Eva Mendes, Alicia Silverstone, and many others - this was a lucky shot for PETA since without a strong endorsment from some celebrities, thei advertising would be too near to gross marketing porn.

Here are some of the most recent examples, but keep in mind that PETA has been doing this kind of aggressive campaign for a long time (almost three decades), so there's a rich (and...interesting) database to be found on the web for whoever is interested!

Underwater Camera AD for Canon

..because, what else could one possibly want to photograph from underwater? Brave and original positioning choice for Canon that tries to find a cool niche in the crowded market of digital camera!

Lions are bored of traditional sex

Viral-video-wannabe for SexyAvenue, an online sexy shop - I have to say that attaching the advertising of an online sexy shop to a viral video is a clever and practical idea: after the viral aspect of the video catches the attention of the viewer, a simple (and anonimous) link is shown.

At this point the viewer can satisfy his curiosity with a simple click without the embarrasment of actually entering a sexy shop - the mild\spicy tone of the video helps in getting the job done!

Toy car? Toy calendar

A funny (and still unreleased) fake calendar made by Matchbox...which makes little toy cars. So...what better calendar for the little mechanics that plays with them?

Still...one can't help but to think that this is a little (!) off-target...but as usual, everything is fine for the sake of the buzz marketing, so even a "leaked" announcement for a fake children calendar gets the honor of being referred to as unconventional

Behold the power of alchool

Many people have known first hand the effects of alchol on their inhibitions - but not many alcool brand decide to position themselves as "that one drink that will make you have sex since you're drunk", because it's not exactly what you can call "politically correct".

...now, meet FLIRT VODKA!

A brand with a self explaining name that based its ALL campaign and positioning on the principles of controversy and buzz marketing - they did something as unusal as eyecatching (see the photos below), actually hoping that these will be noticed...it doens't care if itsfor the best or for the worst - kudos flrit vodka!